Outside in Music creates high-impact, high-value media campaigns for your project that serve to educate our artists and present your music to the best of the industry in a sustainable, professional way.
We focus on developing a 360 artist development strategy, not just on getting a few reviews for your project. If you want to grow in the areas of Publicity, Marketing, Branding, and Audience Building, our campaigns are a great fit for you.
Other than having great music, the most important things you can invest in to grow your career is Marketing, Advertising and Publicity! We’ve put together programs through our Artists Services Department that will make the most of you budget, and allow you to develop more projects, more quickly, and iterate time and time again!
OiM Social Media Management provides strategy and execution of your social media accounts in order to grow your audience, cultivate passionate and engaged fans, and ultimately to monetize your brand via partnerships and performances! Packages start at 4 postings per week across all platforms. If you aren’t into the idea of having us create and post on your behalf, we offer artists ongoing support for their social media activities (Facebook, Instagram, Advertising, Twitter, Youtube). We can help walk you through the day to day, create a schedule, suggest hashtags and strategies to grow your fan base, and you can do the execution. Great for artist who want to learn these skills on their own.
Want to make a greater impact with your social media presence? Advertising on platforms like Facebook, Instagram and LinkedIn, can drive your ideal fans directly to your music, videos, or other content through targeting (and retargeting!) . We will create audiences, deliver ad creative, and monitor ad spend on your account to help deliver the results you need from your social media presence.
Everyone needs a little bit of help to get their careers off the ground. Anyone who is considering this, is the type of person who has reached a maximum workload, and needs to offload some of their day-to-day activities to free up their time to do creative work. Rather than find a virtual assistant that has no connection to the nuanced world of artists and musicians, OiM has artist centric assistants that can help you reach your goals, faster. Rates start at $20/hr, pay only for what you use, billed monthly.
Our album release package focuses on making the most effective use of a smaller scale budget. We don’t do blanket mailings of CDs to any and every possible media outlet, but take a curated approach to delivering a mix of digital and physical assets to journalists, radio, podcasts, and Spotify/Apple Music playlist curators. Packages include digital and physical pitches, press release and one sheet creation, marketing plan, 12 week social media plan, and guidance through the process of releasing an album from start to finish.
With our consulting services, you'll gain access to top experts in contracting, scheduling, career development, brand development and maintenance, and production, all at a price point that works for you. Whether for an album release or ongoing career development, we have a package that will suit your needs.
Our Packages:
Single Sessions with our Team (45-Minute Sessions)
Nick Finzer ($200/session)
Alan Blanchard ($125/session)
Join us for five bi-weekly calls with Nick and Alan, where we'll help you set goals and plan your campaign from start to finish. We'll talk through your digital marketing plan and strategy, and create a three-month roll-out plan that takes advantage of marketing drivers and helps you pick the perfect singles and focus tracks. Plus, we'll provide ongoing communication and advice throughout your campaign to help you succeed. With our industry-only knowledge and expertise, we'll make sure you're set up for success. Sign up now and let us help you take your music to the next level. ($999)
Unleash the full power of your music career with our 12-week Platinum Consulting Package. With on-boarding and goal-setting sessions with Nick and Alan, plus weekly check-in calls, we'll help you create a comprehensive 12-week marketing plan, complete with digital marketing strategies, roll-out plan, marketing asset checklist, and industry-only knowledge of how to pick singles, focus tracks, and take advantage of marketing drivers. We'll also provide playlist strategies, physical merchandise and pre-order campaign strategies, scripts for building an email campaign for your album launch, social media content strategy, and social media advertising strategy. Plus, with ongoing communication and advice throughout your campaign, we'll make sure you're set up for success. ($1699)
“White Label” refers to the fact that Outside in Music will facilitate your releases, under your brand/name. A White Label with Outside in Music utilizes the same team, process, distribution, knowledge, etc. Think of us as running all of the mechanics to facilitate a successful release - all you need to do is focus on the music, and the marketing (or you can bring us on for that, too)! We want to empower you to curate and celebrate the music that resonates with you, and your audience.
One of the most important pillars in our business is that we pride ourselves on having a transparent, artist-first, approach. That means that artists retain their publishing, copyrights, and masters; always.
To create your own brand, we need to make sure we are in alignment on the publicity and marketing side of things; so we do require a few things from all releases.
What are the advantages of using OiM White Label Services?
Unlike using aggregator websites, OiM prides itself on providing direct to Artist communication to develop and execute its release strategy. There are many facets to ensuring a successful and properly promoted release, and most campaigns don’t fit into the cookie-cutter model used by large aggregators. One of our biggest advantages is our team that has overseen hundreds of releases from first-timers to Grammy winners. Releasing an album is a big investment, and we think having direct connections to DSP’s and Distributors is an essential tool in our toolkit. When there’s a problem, we have a real person to call, not an automated email form. We’re here to guide you through the process, one step at a time. Be as hands-on or hands-off as you wish. Our team will customize your release through a 1 on 1 consulting session to start the campaign off.
